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USE CASE W/LE COQ SPORTIF

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How Le Coq Sportif rethought its omnichannel digital strategy W/Sinfin™

Image How Le Coq Sportif rethought its omnichannel digital strategy W/Sinfin™

AN EXPERIENCE
100% W/SINFIN™

UX/UI DESIGN, PLATFORM & HUB/OMS

+6k

Product data sheets listed in the Sinfin™ platform

+10

Connectors used by Le Coq Sportif in the Sinfin™ platform

Targets 

Le Coq Sportif, a sportswear and accessories brand since 1882, has seen a significant increase in online sales during the Covid-19 period.

Selected to represent athletes at the 2024 Olympic and Paralympic Games, the brand has a desire to improve its brand image and provide an incredible and optimal customer experience to achieve its goals: to place digital strategy at the heart of the business and reach 25% of sales from their marketplaces and e-commerce site by 2024. 

SINFIN™ THE PLATFORM
USED BY THE COQ SPORTIF

Le Coq Sportif chose the Sinfin™ digital experience platform to enrich, centralize and optimize its online content and to carry out the redesign of their French and multilingual e-commerce site. 

From the design to the ergonomics of the site, including the content of the product sheets, SEO, connectors… everything was developed from the Sinfin™ offices located at the Technopole de l’Aube in Rosières-près-Troyes.

The Sinfin™ platform allowed the brand to create online catalogs under different themes: rugby, tennis, boxing and many others. Each catalog contains complete product sheets that are distributed with the same level of information on their site, marketplaces and brand retailers to provide a consistent and optimal customer experience.

This management allows Le Coq Sportif to centralize their product data, optimize their content and save time in the distribution to their digital channels.

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