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USE CASE W/LEGO®

SINFIN™ DXP

© 2008/2022 SINFIN™ ― DIGITAL EXPERIENCE PLATFORM

LEGO® uses Sinfin™ to create original experiences to interact with its community.

Image LEGO® uses Sinfin™ to create original experiences to interact with its community.

CONTESTS TO ENGAGE ITS COMMUNITY W/SINFIN™

UX/UI DESIGN, PLATFORM AND CONTESTS

+1M

Of wishlists created from the Sinfin™ platform

+1,3M

From catalog views uploaded from Sinfin™

+50%

of e-commerce sales growth in Q1 2021

Targets

Founded in 1932, famous for its interlocking bricks offering unlimited building possibilities, the Danish group LEGO®, puts the finishing touches every year on the end of the year period in order to enhance its ranges and offer great gift ideas for children and adults.

Since 2014, it’s been a strong partnership built with Sinfin™ to support its omnichannel development. The brand uses the platform with specific goals to create original experiences to interact with its community. It also offers personalized shopping experiences with complete and unified product catalogs depending on the distribution channel.

SINFIN™ THE PLATFORM
USED BY LEGO®

In order to energize and engage its community, the group is launching contests for the Christmas holidays that allow people to win prizes. The products to be won are imported into a catalog with a maximum of content to enrich their description: minimum age, description, title, category, image, item code…

This catalog is connected to the brand’s website and allows the community to add products from the interactive catalog to their wish list. LEGO® draws several wishlists to win. The game mechanism, its rules and the product catalog, everything is developed from the Sinfin™ platform. The firm declines its contests internationally thanks to the included multilingual module. This allows LEGO® to propose interactions, increase its engagement rate with its targets and offer an innovative user experience.

Image plateforme DXP
Image présentation DXP

CONTEST MOBILE VERSION

USE CASE W/LEGO®

CONTEST DESKTOP VERSION

USE CASE W/LEGO®

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