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USE CASE W/PEET’S COFFEE

SINFIN™ DXP

© 2008/2022 SINFIN™ ― DIGITAL EXPERIENCE PLATFORM

How Peet's Coffee virtually showcases its W/Sinfin™ product lines.

Image How Peet's Coffee virtually showcases its W/Sinfin™ product lines.

AN EVENT SITE
FOR A NEW RANGE

UX/UI DESIGN, PLATFORM AND THEMATIC SITE

+200

Points of sale in the U.S.

+5k

Employees of Peet's Coffee

Objectives

Peet’s Coffee, a California-based coffee roasting and distribution company founded in 1966, has done through Sinfin™, the creation of 2 event sites for the release of 2 new lines:

  • FOG, a sweet and voluptuous drink

  • Deeper Dark, a series of coffee capsules.

SINFIN™ THE PLATFORM
USED BY PEET’S COFFEE

EVENT WEBSITES

A new drink is born and becomes the must-have of the summer: FOG from Peet’s Coffee. A major campaign is launched for this drink.

Sinfin™ is involved in the development of the website exclusively dedicated to the product range.

In direct collaboration with the Retail Native teams in the United States, the site presents the 5 flavors under a colorful universe. Each product has an animated pop-in with the composition of the products directly integrated from the Sinfin™ platform.

A SITE FOR A SPECIAL RANGE

A few months later, on the occasion of the launch of the aluminium coffee capsules, a website is unveiled: A deeper dark.

In a dark and elegant atmosphere, each product is presented: taste, origin, capacity and a redirection to the Peet’s Coffee online store is set up.

Peet’s also used the Sinfin™ platform with the implementation on the occasion of Christmas, of an advent calendar. Each day, a card is revealed allowing the user to get promotional offers or recipes. This campaign was realized with the contest module directly from the Sinfin™ platform.

Image plateforme DXP
Image présentation DXP
Logo sinfin blanc

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