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USE CASE W/UBISOFT

SINFIN™ DXP

© 2008/2022 SINFIN™ ― DIGITAL EXPERIENCE PLATFORM

How Ubisoft animates its community with contests

Image How Ubisoft animates its community with contests

CREATE CONNECTIONS WITH ITS USERS W/SINFIN™

UX/UI DESIGN, PLATFORM AND CONTEST

+15

Sweepstakes in 5 years developed from Sinfin™

+800k

Entries with contests developed from the Sinfin™ platform.

Objectives

Offering innovative and engaging experiences from the Sinfin™ platform: the choice made by Ubisoft. The partner has been using the platform since 2017 to develop innovative, unique and attractive contests to promote the release of famous licenses such as Ghost Recon Breakpoint, Assassin’s Creed, Rainbow Six, Watch Dogs, Immortals Fenyx Rising and Just Dance.

In addition to this animation, they use the platform to communicate and share their content and increase their engagement rate. The French video game publisher aims to create original and memorable gaming experiences to enrich the lives of gamers. The launch of a game, whether it is a new one or one from an existing opus, is an important moment. The communication put in place around it must be impactful and attractive to bring its community into the universe and encourage them to play.

SINFIN™ THE PLATFORM
USED BY UBISOFT

The quiz, a tool for conquest and viralization. Through Sinfin™, the objective is to design contests for different releases/events. An asset quiz is created and then connected and distributed on the Ubisoft Store as well as on their partners’ websites (Micromania Zinc, Fnac …). A unique graphic universe is created for each video game around several mechanics in order to bring coherence with it.

In usual time the implementation of a contest would take D+30. With Sinfin™, the creation time (rules, winning instant, assets and programming) is possible in less than 48 hours.

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Image présentation DXP

COMPETITIONS 2020/2021

USE CASE W/UBISOFT

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